Affiliate Marketing for Beginners: 7 Step-by-Step Guide

Affiliate Marketing for Beginners: 7 Step-by-Step Guide

Affiliate Marketing for Beginners: 7 Step-by-Step Guide

Affiliate Marketing for Beginners: 7 Step-by-Step Guide

For 99% of people, affiliate marketing is how to get started.

The idea behind this is that you promote other people's products, often through an affiliate network, earning a commission.

It is based on revenue sharing. If you have a product and want to sell more, you can give financial incentive to the promoters through an affiliate program. If you do not have a product and you want to earn money, you can promote a product that you feel you have value and earn income from it as an associate.

I talked a little bit about it earlier, but today I want to think deeply about what affiliate marketing really is,

What are its aspects, and how to get started. So, let's dive into my affiliate marketing guide. Are you guys ready?

According to Statista, by 2022 the business spend on affiliate marketing in the US will be $ 8.2 billion dollars.

Start today, and you will be in a prime position to take advantage of it.

But before that, let's cover some basics.

What is Affiliate Marketing?

Affiliate marketing is when you promote products / services from other companies. When someone buys through your affiliate link, you get a commission.

As an affiliate, you are a salesperson for the company. When you help make a sale, the company rewards you.

The best thing about affiliate marketing is that you can do it on a large scale. A typical salesperson sells only the products of a company. As an affiliate marketer, you can promote the product of many different companies and earn commissions from all of them.

How does Affiliate Marketing work?

The merchant gives each affiliate a unique link so that they can track who was responsible for the sale.
When someone clicks on that link, a small file called cookie is stored on their device.

An affiliate cookie does two things:

  1. This helps the merchant to return the sale to the right person;
  2. It (usually) has an expiration date, so you get paid even if the buyer delays their purchase.

An example of how this work

Imagine that a reader visits your post about the best winter jackets. They click on one of your affiliate links, which leads them to a product on Amazon.

But he realized that he would have to choose his daughter from school. So they leave their home, pick up their daughter, have dinner, and then finally go back to Amazon, where they find the product again.

Since they are already shopping on Amazon, so they decide to buy some ski gear as well.

Here's the good news. Earlier, they clicked on your affiliate link and a cookie was stored on their device. Because Amazon has a 24-hour cookie period, you are compensated for both winter jacker and ski gear - even if you haven't promoted the latter.

How much money can I make as an affiliate marketer?

The simple answer is that there is no limit to it. It depends on your niche and the amount of work you put into it.

The most successful affiliate marketers make six or seven figues a month.

For example, Pat Flynn from Smart Passive Income earned more than $ 100,000 in affiliate commissions in December 2017.

Ryan Robinson, another affiliate marketer, reported more than $19,000 in affiliate revenue in October 2019. Another successful affiliate website — The Wirecutter — earned an estimated $ 10 million in revenue, and was eventually sold to the New York Times for $ 30 million dollars.

However keep in mind that these people have done an excellent work to build their brand. It took them years of hard work to reach this level.

You need to manage your expectations. You haven't earned the right fat with the bat, but it won't discourage you.

The success of others tells you that with hard work, time and the right knowledge, you too can possibly reach those levels.

How to get started with affiliate marketing

Follow these seven simple steps.

1. Decide on a platform
2. Choose your niche
3. Find affiliate programs to join
4. Create great content
5. Drive traffic to your affiliate site
6. Get clicks on your affiliate links
7. Convert clicks to sales

Step 1: Decide on a platform

Theoretically, you can do affiliate marketing on any platform. Even instagram works.

However, building an audience and increasing your affiliate sales through one of two channels: a Blog or YouTube channel is very easy.

Starting a blog today is relatively easy and cheap. online There are many tutorials that teach you how to get started. The best part? It is possible that you spend only a few dollars per month.

After your site is up, optimize it for search engine so that you have a better chance of ranking. From there, you are free to add affiliate links to your content. There is an art to doing this, which we will cover later in this guide.

The other platform is YouTube. Creating and uploading content on YouTube is free, making it ideal for many people. Optimize your video for SEO, and include affiliate links in your content.

Now, you are likely to get more clicks from the blog than from the YouTube video. For that reason, most of the examples going forward will be for a blog.

Step 2: Choose Your Niche

If you are starting a blog today, you are facing ton of competition. Statista estimates that by 2020 the number of bloggers in the US will reach 31.7 million.

Choose a topic that focuses on a specific category. For example, the subject of "food" is an enormous category. Instead of dealing with it, try to do something more specific, such as grilling food.

Keeping your subjects fit can help you build a more focused audience and potentially help you rank higher in search engine.

This is what I did when I created my first site. Instead of talking about "dance" or "hip hop", I decided to limit myself to just break-dancing. After this, despite not knowing anything about SEO, I was able to rank for some key terms and generate 3,000 organic visits per month.

Later, as you cover the bulk of this category and build traffic on these pages, you can expand to another category.

Now, if you are going to be the main content creator, then choose something that interests you.

Many affiliate sites die due to a lack of consistency. So at the very least, if you are passionate about a topic, you will find it very easy to find out when it becomes difficult.

Worry worry if not not an expert in the field. As Gary Vaynerchuk puts it, "document, don't create." Documenting the things you have learned can make great content and

May attract people who are interested in following your progress.

If you are outsourcing the content, then it would be better to work with seasoned experts in the niche.
Experts can help you create high-quality, trustworthy work, which can lead to more traffic, engaged visitors and more affiliate sales.

Step 3: Find Affiliate Programs to Join

Three types of affiliate programs to choose from:

A. High-paying, low-volume affiliate programs

These are affiliate programs for niche products with high payouts.

For example, ConvertKit's affiliate program payout about $ 700 per month if you only send 80 customers to their site. However, when they sell CRM software for small business owners, there is a limited pool of buyers.

There is also more competition for programs with higher commission. Since you are probably starting, it will be quite challenging to make a meaningful amount of money competing against deep market pockets against skilled marketers.

B. Low-paying, high-volume affiliate programs

These are affiliate programs for products with low payouts but appeal on a large scale.

Take PS4 games, for example. Many people play the PS4, but the average cost of a game is only around $ 50 dollars, and affiliate commissions are usually in single digits. This means that if you are lucky you will earn $ 2 to $ 3 per sale.

The quality improvement of these types of programs is that they usually offer several tons of products to sell. Take Amazon's affiliate program, for example. You can earn up to 10% commission on selling anything from Amazon.

Amazon’s affiliate program
The other good thing is that you often take a commission on the full price you buy, rather than just the product you recommend.

To pay this type of affiliate programs, you will need a lot of traffic.

C. High-paying, high-volume affiliate programs

These are affiliate programs for products with mass appeal, which also pay high commissions.

An example is credit cards.

Everyone needs a credit card, and most people stay with the company for years, sometimes even decades!

The downside of these types of products is that they attract affiliate marketers with a lot of expertise and deep pockets. Some people also use spammy tactics, which you cannot counter right now.

Just keep in mind that these programs exist.

How to Decide Which Affiliate Programs to Join

It depends on your niche and level of expertise

If you are targeting consumers, you can go with other models of lower commissions and higher sales volume.

If you are going after the business audience, then you will probably go for the first model:
high-paying and low volume. The most popular programs here are for software and web hosting-related products.

However, if there is a product you really want to promote without a public affiliate program, reach out to the company and ask if they would be willing to build an affiliate relationship with you.

Step 4: Create Great Content

If you want your affiliate site to be successful, then you need to create high-quality contents where your affiliate links naturally fit.

Here's an example. Tim Ferriss interviewed 100+ famous people and asked him this question:

In the past six months (or in recent memory) what has the most positive impact on your purchase of $ 100 or less been on your life?

He published the answers in a blog post and includes affiliate links to the products mentioned:

7 linked text 2
This is what you have to follow when creating content for your affiliate site.

Don't just blindly curate products from Amazon's best sellers. Go the extra mile to ensure that your content solves a visitor's problem.

how? If you are reviewing, then actually buy products and test them. This is what wirecutter did, which explains his success.

If you do not have the money to buy every product, then you can always start with the things at home. For example, if you had a tech blog, you can create a review on your own gadgets.

Step 5: Drive Traffic to your Affiliate Site

You have created great content. The next step is to get more people to read it, so they will click on your affiliate link.

Three traffic strategies to consider:

A. Paid Traffic

This is where you pay for traffic to your site. You can do this using PPC ads.

The advantage of paid traffic is that the moment you start paying, you receive traffic.

However, there are some downsides.

First, running ads will be lost in your profits. It is common for advertisers to earn money before they ever do so ... You have to be realistic about how long it takes to optimize a paid traffic campaign.
Secondly, once you stop paying for ads, your traffic will stop.

Generally, ads are a great traffic traffic strategy if you are part of a high-paying affiliate program and can work the numbers.

But if you are completely new to paid marketing and do not have a marketing budget or are working with low commission programs like Amazon Associates, this may not be such a good idea.

B. Search Engine Optimization (SEO)

SEO is the practice of optimizing pages for high ranking in search engines like Google.

As long as you can rank high in the search engine for your target keywords, you will not get frequent and passive traffic.

On the most basic level, SEO is about:

  • Understanding what your target customers are searching for;
  • Those topics are blog posts, product pages, etc. Creating content around;
  • Take care of the "technical" stuff for high push these pages in the search engine (which includes link building.)
C. Build an Email List

Email lists allow you to communicate with your readers anytime.

Use them to tell fans about new content and keep them coming back to your site. This leads to more affiliate clicks and sales.

You can also send affiliate email promotions directly to your list:

To create an email list, you need to convince readers on your site to sign up. This means offering something valuable.

Step 6: Get Clicks on Your Affiliate Links

Just because you don't have an amazing piece of content, because people will click on your affiliate link.

A. Link Placement

If all your affiliate links are at the bottom of the page where people rarely scroll, then the clicks will be a few blocks away.
You have to balance link placement with other factors given below.

B. Context

Suppose you were writing an article on the best kitchen knives for less than $ 50.

Your introduction probably should not be like this:

Today, I am reviewing the best chef knives.
links look out of context and spammy

It makes more sense:

Today, I am reviewing three different chef knives that you can buy on Amazon for $ 50. These are product name 1, product name 2, and product name 3.

C. Callouts

Using callouts such as buttons, tables and boxes can help attract the attention of your readers and make the post more skimmable.

For example, wirecutter uses eye-catching boxes with product links, sometimes they share a top pick.

The Best Thanksgiving Kitchen Tools and Tableware for 2019 Reviews by Wirecutter 2

Step 7: Convert Clicks to Sales

In affiliate marketing, two conversions are required to make money.

The first conversion is a click on the product page.

You are 100% in control of this action, use the tactics above to improve your chances of getting that click.

The second conversion is that of the visitor who purchased the product. In the case of affiliate marketing, the merchant controls the checkout, and their conversion rates are beyond your control.

To your advantage is to play the game and seek out merchants with well-converted programs.

Here are some ways to find them:

A. Public Income Reports

If people are making good money from affiliate programs, then it is likely that the product converts well.

How do you know people are making money?

See publicly income reports, where bloggers publicly reveal how much money they are making from their affiliate deals.

You can find these reports on Google.

For example, if you search for "income report amazon affiliate", you will see some blog posts about how bloggers have made money from Amazon Affiliates.

income report amazon affiliate Google Search 2

It seems that a blogger earned $ 7,300 dollars a month from Amazon commissions.

13 income report amazon 2

If you are in one place, you can also see where his other affiliate income comes from, and potentially promote the same products.

B. Ask Questions

If you do not have more information about an affiliate program in which you want to join, then signup and ask questions.

For example, you may want to find out what their average conversion rates are, or a ballpark figure of their top commissioners' monthly commission.

If the affiliate program is worth promoting, it can help you to find out.

C. Use Your Intuition

Sometimes, it is best to go with your gut feeling.

If the program or product you are investigating sounds "off", or if you personally would not recommend the product to a friend or family member, do not promote it.

Final thoughts

No affiliate marketing wheels were installed here. These are the basic elements, and applying them will get you off your right foot.

Don't expect lifetime income or freedom to give up your 9-5.
Affiliate marketing takes time.

Focus on making your first affiliate sale. As your site grows, set new goals, and continue experimenting.

how to build up a site that eventually generates a decent income.

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