SEO Basics: A Beginner’s Guide to SEO Success

SEO Basics: A Beginner’s Guide to SEO Success

SEO Basics: A Beginner’s Guide to SEO Success

SEO Basics: A Beginner’s Guide to SEO Success


Whether on Google, Amazon or Jameda: Every company aims to be at the top of relevant search systems to do this. To achieve a good organic ranking in the long term, SEO - is indispensable for search engine optimization. We explain the most important SEO basics basics for high visibility.

What Is SEO?

SEO is a sub-discipline of marketing and together with search engine advertising (SEA), creates search engine marketing (SEM). Based on a needs-based information architecture, SEO ensures a barrier-free web presence.

SEO pursues the goal of positioning the website documents for a higher search engine in biological results.

SEO no longer refers only to the larger, most common search engines such as Google or Bing. Content should also be optimized for alternative search systems such as Amazon for product searches, Pinterest as a source of inspiration or Jameda for doctors.

Here it is important for you to identify the search systems, familiarize yourself with their requirements and optimize your content requirements.

How Do Search Engines Work?

Google bots (also called crawlers or spiders) scour the entire Internet and collect information about all documents found. These crawlers are automated programs that rotate using links.

If a crawler finds a link on a website, it follows them to other pages, collects information there and then follows the outgoing links. Documents found are included in the Google index, as well as complete information has been collected about these documents.

If a search query is performed on Google, the Google algorithm finds all documents related to the search phrase at lightning speed and arranges them according to relevance and popularity, looking at different criteria. We then see this arrangement as search results.

When a search query is made, two things happen:

  1. Based on the keywords used, the content is selected from an index that can provide appropriate answers to the query.
  2. This content is sorted by relevance and popularity and displayed as search result list (SERPs).

Semantics plays an increasingly important role in the interpretation of search queries. Search engines are getting better at understanding the meaning of words, user intention and context of a search.

This means that more relevant results matching the search intention can be distributed. So it is not only worthwhile to optimize for a keyword, but also to see the entire subject area around a keyword and to integrate it on the website.

Click Ratio By Position:

According to a study by Sistrix, 60 percent of all clicks are attributed to the first result, only 15 percent to the second and only 0.17 percent to the first search result on the second page. Therefore it is necessary that one is ranked as high as possible.

Most clicks also occur on organic search results: According to Rand Fishkin, it is about 66 percent of Google's desktop search in the US, while four percent are on paid results. About 34 percent of searches clicks without any result. Expire.

In mobile search, about 39 percent are organic results, three percent are paid results, and about 61 percent queries end without clicks.

Search engines determine the relevance and popularity of a page based on various ranking factors. These ranking factors differ slightly from one search engine to another. Some of them are known, others are not. However, some SEO basics can be derived from known ranking factors.

SEO Measures: On-Page And Off-Page:

SEO measures are divided into on-page and off-page measures. On-page measures include all measures on the website. This includes, for example, optimizing the content (texts, images, videos, etc.) by optimizing meta information (title and description), improving information structure, or technical search engine optimization (eg, faster loading times ).

Unlike on-page measures, off-page measures are outside the website. For this purpose, off page signals are generated, for example through backlinks or mentions.

Now we come to the basic on- and off-page measures as well as specific application tips for you.

On Page SEO: Keyword Optimization

Keywords are the search terms that users use when searching for the World Wide Web (WWW). These should be integrated on your own website so that search engines can recognize

For which search results the page can be displayed in search terms.

When implementing the keywords, it is especially important to understand the intent of the search query and to use appropriate keywords. Depending on the search intent, a distinction is made between these keyword types:

Informational: information-driven search queries, for example "SEO definition"
Transactional: transaction-oriented search queries, for example "download SEO guide"
Navigational: navigation-oriented search queries, for example "YouTube"

In addition, short head and long tail keywords are differentiated. Short head keywords are common words like "dress". They have high search volume and great competition. It is very difficult for these keywords to appear in organic results.

Longtail keywords are usually made up of many words. An example might be "long evening dress black strapless". Therefore they are more specific and less exposed to competition.

They have comparatively lower search volume. Overall, however, long-tail keywords can bring high and, above all, qualified traffic. Ranking of top positions in SERPs is easier than short head keywords.

Keywords should be used sensibly to the right place and to the right extent. Now search engines are particularly good at identifying and rewarding high quality texts, while websites with bad texts are penalized.

The days of mentioning such a keyword, for which you go as long as possible (keyword: keyword stuffing) for a long time.

To do research on relevant keywords for your website and your target group, I can recommend Google's autocomplete function and tools like answererthepublic.com or ubersuggest.io.

On Page SEO: Page Architecture And Document Outline

It is important that you structure your website clearly. In this way you can ensure that both your users and search engines find their way and understand exactly where they can get the information. Clear navigation and appropriate internal links help here.

To structure your documents (document outline), there are six H-headings (heading tags), which are marked from H1 to H6 and sorted according to their relevance.

H1 is the most important heading, or H2 is shown to be smaller and rated which is less important by users and search engines. However, they contribute to the legibility of the text and help them find information that are only relevant to certain readers.

Suggestion:

- Do not forget to link internally from the editorial content
- Always uses headings H1, H2, H3 in your content.
- Include your keywords in your headings, because these are considered more important than the rest of the text.

On Page SEO: URL Structure

The URL or Internet address of your website is often the first point of contact between users and search engines. Therefore, it should be easy and quick to interpret.

Suggestion:

- Keep the URL as short as possible
- Write everything in small letters in URLs and connect individual words with hyphens (-)
- Add your most important keyword to the URL
- Avoid special characters like (&,% or $) in URLs

OffPage Link Generation:

Search engines primarily measure the popularity of websites through links. Therefore, link generation is the most important off-page measure for any websites. If another website links to your site, the search engines will consider this link a direct recommendation for your domain.

So the more people connect to your website, the more recommendable it is.

This is especially true if the pages you link to are reliable or particularly popular. Developing ongoing strategies to expand your own backlink profile is a major challenge. Measures in this direction achieve lasting success regarding SEO.

Suggestion:

- Generate high-quality content that your users would like to share
- Use social media to spread your content.

Further SEO Measures:

There are many other SEO solutions that you should also check here:

Indexing Management:

The purpose here is to allow or deny search engines to index certain documents (see robots.txt, Robots Meta Tags, .htaccess file) file).

Loading Times Optimization:

Fast loading time of websites is becoming more and more important. For example, large files and unnecessary scripts. Avoid

Mobile Optimization:

Your website can be seen on a big screen as well as a tablet or smartphone (responsive web design).

Snippet Optimization:

A snippet represents your website in SERPs and is therefore an important traffic generator. Snippets contain a title, URL, and a description that you can customize.

Conclusion:

If you want to be found in various search systems, SEO is an important marketing tool. Identify the search systems relevant to you and optimize your content for them.

Small changes can have a big impact, but one-off measures are not enough. SEO means that you should continuously work on your content to achieve good ranking in the long term.

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Stanford Graduate School of Business Executive Education
Utaustin
Great Lakes
Stanford Center for Professional Development
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IIT Madras
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IIT Roorkee
JAIN (Deemed-to-be University)
Pes University
SRM Institute of Science and Technology (SRMIST)

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