How to Make Marketing Videos for Business Diploma Course

Free Online Tutorials | Digital Marketing | Tech Courses

Get free certifications online courses, best free online courses designed to help grow your business or jumpstart your career. You can learn absolute best free online classes for learning something new by taking our free online courses, discount courses, digital marketing, online business, SEO and diploma courses available for you to learn free or you can purchase from our affiliate link for 45% discounts with lifetimes access.

How to Make Marketing Videos for Business Diploma Course

HostArmada - Affordable Cloud SSD Web Hosting
How to Make Marketing Videos for Business Diploma Course

How to Make Marketing Videos for Business Diploma Course

The How to Make Marketing Videos for Business Diploma Course is primarily aimed at small businesses who wish to utilise video and social media platforms to promote their business and brand. 

If you are working in marketing, the course will help you get to grips with video making for businesses, while those working in filmmaking will learn about using their medium for marketing.

As the course takes you from pre-concept to distribution, whilst covering everything in-between, it is perfect for those who are new to video and marketing.

Though a crucial part of the course, you’ll not only learn how to make videos but why, as a small business, you should be making videos. You’ll explore the different types of video you can make, how to use video as a marketing tool, how to create a strategy around their use, and the ways you can share and promote videos across the many social networks that now exist.

Before delving into the "how" of video creation, the course first takes you through the "why". You’ll look at the reasons video has become the format of choice for a vast number of consumers, how to utilise the medium to build trust and visibility and gain an understanding of the relationship between video and SEO (search engine optimisation) and the phenomenon of viral videos.

You need to consider the various types of videos, their purposes, and how they can help your business. The How to Make Marketing Videos for Business Diploma Course will guide you through this, along with providing practical advice on video length, approximate costs and the metrics you need to track to ascertain success.

With an idea of what you want to create and why the How to Make Marketing Videos for Business Diploma Course will help you go about putting a video marketing strategy together. You’ll learn how to define your audience, determine form and content, and decide who will be responsible for each part of the production.

As you determine the types of videos you intend to produce for your brand, the course will guide you on the equipment you will need to realise your vision. With your needs in mind, the course takes you through various cameras and the associated equipment you may need, to capture your ideas effectively. You’ll also look at editing software – both paid-for and free.

For smooth filming on the day, it’s important to make sure all your pre-production tasks are complete. The How to Make Marketing Videos for Business Diploma Course guides you through creating checklists to shot-lists and everything that must happen in-between. 

This includes budgeting, creating a video treatment, storyboarding and scripting, and deciding on a location and managing everything that might involve, such as pertinent backdrops, permits, sign-offs, and plan B’s.

From here you will be guided through production techniques, with the central principles of video composition, lighting and audio all covered. The concept of framing is also introduced, along with the basic camera moves that you are likely to employ during filming.

Whether you are behind or in front of the camera, the How to Make Marketing Videos for Business Diploma Course has you covered. You’ll learn how to prepare yourself before talking on camera as well as how to help others feel calm and confident if they are being interviewed by you. 

The course also discusses other considerations when taking your shots, along with the importance of taking multiple shots and collecting additional footage.

With filming completed, you’ll then work through the three stages of post-production. From the course, you’ll learn how to transfer footage, decide on the best takes, add all the necessary extras, such as titles, CTAs and b-roll, and make your video shine with colour corrections, grading and stabilisation.

With your video finished, you’ll need to get it out there and working for you. The How to Make Marketing Videos for Business Diploma Course guides you through where to distribute and share your business videos and how you can promote them to potential viewers. 

You’ll be advised on the various social media platforms available, including the differences between the two best known video-sharing platforms - YouTube and Vimeo - offering you examples that illustrate why one might work better for you than the other.

How to Make Marketing Videos for Business Diploma Course
Blockchain Council | Certified Blockchain & Healthcare Professionalâ„¢
Santosh Kumar
We only promote those products or services that are thoroughly investigated and truly feel to deliver value to you with quality online courses. Facebook | Twitter | Pinterest | LinkedIn

Related Posts

Post a Comment

What is online tutorial?

As the name suggests, instead of the teachers actually meeting the students in the classroom, they actually meet online via their computer screens. By sharing their screens, teachers can explain everything to students, the way they would have done on blackboards or smart boards, in a conventional classroom.

Revised version – Online tutoring is a convenient way for your child to improve and accelerate their new skills and study new and emerging topics with Our free online courses provide you with an affordable and flexible way

Students meet their teachers on an online platform that creates a virtual classroom setting. Teachers are able to share their screens and explain lessons and key concepts, the way they would have done on blackboards or smart boards, in conventional classrooms.

With the growth of technology, living in a modern world; education is no longer an option but a compulsion. More and more students year after year are looking for better educational opportunities, but unfortunately we have neither the infrastructure nor the faculty to meet the growing demand.

What appears to be a plausible solution to this huge increase in demand for learning are online tutorials. Today, we are in a position to harness the internet; to add to the scarcity of classroom space for the new generation of education seekers.

Innovation in the field of information technology came to our rescue; otherwise a large percentage of the young generation would have been left in limbo, looking to an uncertain future, without proper education.

Human evolution has been beset by challenges, seriously hindering the aspirations of a better future; and every time we overcome the hurdle, we call it development.

Why Online tutorial?

The modern world demands new skill sets that are impossible without education, so let's analyze how online tutorials can meet new needs.

The growth of educational facilities is lagging behind the growth of the population; the online tutorial is a plausible solution to compensate for this deficiency.

  • With the world grappling with a pandemic, and social distancing becoming a new standard of living, online tutorials help us to continue our education, while keeping our distances safe.
  • Not only does this save time for teachers and students, but it also saves time for parents and legal guardians who would otherwise have been engaged in escorting their children to the place of learning. This extra time can be used in a more meaningful way.
  • Students forget to bring assignments to a class that may hinder studies; this option does not exist for online tutorials.
  • Some students have the fascination of learning from a particular teacher, living in another state, and it is not physically feasible to change distances; but this issue can be resolved by connecting online.
  • Single parents and physically challenged people have limitations, their obligations and medical conditions restrict them from traveling; however they are intellectually capable of teaching. The online tutorial gives them the opportunity to earn a decent living and contribute to the economy.

As education is imperative in today's world, the online tutorial is the hour's need; it is the elixir chalice that can save our future from premature extinction.

How does Online tutorial work?

In online tutoring, instead of meeting teachers and students in a classroom, they connect online via their computer screens, via video conferencing platforms. Technology is able to bridge the physical separation gap and facilitate learning from different locations.

There are generally 2 types of online tutorials, either one tutor teaches an individual learner, or multiple students log on to the interface at the same time and are instructed by a single tutor.

Screen sharing is a very important feature of video conferencing; this allows one to give control of the screen to others so that users can observe activities on their screen in real time, and vice versa.

There are several good video conferencing platforms available on the market, such as zoom and Google meet, each with its own unique features. For example Google meet allows one-to-one screen sharing at a time, which is conducive to teaching a single individual; while zoom allows multiple screen sharing at the same time, which is favorable for teaching multiple learners.

So with technology bridging the gap between physical distance and lack of infrastructure, online tutorials are all set to change the landscape of global education and raise the bar of human evolution.

Subscribe Our Newsletter

Get Exclusive Tips and Tutorials That I Only Share With our Email Subscribers? Subscribers to our newsletter have been proven to be smarter, better looking so why waiting?

By completing this form, you agree to our Terms of Service and Privacy Policy