The Secret Power of Brands

The Secret Power of Brands

The Secret Power of Brands
The Secret Power of Brands

The Secret Power of Brands

Understand the role of brands and brand management in the modern world, and start developing your career in the sector.

Explore how brand strategy works and learn why brand identity is so important

Brands like McDonald’s, Apple, Manchester United, Google or Harry Potter are some of the most potent commercial and cultural forces on the planet.

The Power of Brands - Online Branding Course

On this course, led by renowned consultant Robert Jones, you’ll get under the skin of these brands, and ask how and why they’ve become so powerful. 

You’ll learn the concepts of brand identity and brand strategy from practitioners at companies like Virgin and Google.

You’ll also receive insights and methods from the converging worlds of technology, design and brand, and develop the skills needed to be a successful brand manager.

What topics will you cover?

  • How brands work: the role brands play in our lives, how brands have changed over time, how brands make a commercial and social impact
  • How brands are managed: the branding industry, the changing world of brand management, managing multiple brands
  • How brands get defined: how brands begin, the aims and shape of a branding project, techniques for defining what a brand wants to stand for
  • How brands get designed: great brand design, the four dimensions of brand design, the fluid processes that lead to great brand design
  • How brands drive organisations: the idea of the brand-led business, the four quadrants of brand action, the role of brand in innovation and change
  • Where brands are going next: the future of brands, your personal brand, ways to continue the journey
What will you achieve?
  • Explain what a brand is, and how it influences people’s actions
  • Describe the shape, and the changing dynamics, of the branding industry
  • Start to build a brand by defining a sense of purpose
  • Evaluate the role of design in branding, and the four dimensions on which it works
  • Assess the advantages and techniques of brand-led management
Imagine the future of branding, and start to build your personal brand

Who is the course for?

  • If you’re developing a career in brand management,­ or if you work in a related area, like strategy, marketing or innovation, then­ this course is for you.
  • It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like.
Who developed the course?

The University of East Anglia is an internationally renowned university providing top quality academic, social and cultural facilities to over 15,000 students from over 100 countries around the globe.

The Secret Power of Brands

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Santosh Kumar

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